Thursday, March 12, 2009

Privacy Concerns for Google Targeted Ads

Two online privacy groups have slammed Google for launching a behavioral advertising program, with one of them calling the plan a privacy "disaster."

Google's proposal would bring user tracking to the world's largest ad network, said Marc Rotenberg, executive director of the Electronic Privacy Information Center. "It's a disaster," he said. "It's about whether the most dominant Internet media firm should be able to exploit its access to Internet user data for advertising purposes. Google long maintained it would not do this type of advertising. Indeed, they claimed they didn't need to and they went after others who did."

More at PC World

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