Promoting OSS: Show, don't tell

Brad Jackel writes at NewsForge that you have to show what's relavent to the user rather than show off what you can do if you are promoting Open Source Software.

"It is well worth the time to take the trouble to learn what a given audience does with its computers (and how) and then focus any presentation or advocacy on improving that work. Users will enthusiastically embrace a better tool when they are not just told what it can do, but shown how they will be able to use it."

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