Underneath the Internet advertising economy is a key metric that dictates how properties are valued and how online media is bought and sold - the page view. While it's not the only way to measure the health of a site (time spent and unique users are among the others), it's still very popular. Unfortunately, the trusty page view is on life support and I give it four years to live.
This may sound like heresy to most of you. After all, the page view has served us well. It has established a universal way to measure web sites. However, the metric is about to become a moot point.Read Via Micro Persuasion